Livingston County Historical Society

The Livingston County Historical Society is a museum in Geneseo, New York. For this project, my group of 4 other people and I were tasked with reimagining the Museum’s social media. My team had numerous strengths in the social media field and utilized these skills to assist with the project.

The main problem with the current social media content that the museum was producing was that the content was being posted inconsistently and needed to be differentiated for the social media that they are using.

User Stories

  1. As a dedicated museum patron and long-time supporter of local history and culture, I want to see consistent and engaging Facebook updates that highlight the museum’s preservation efforts, community impact, and how donor support is making a difference, so that I feel deeply connected to the museum’s mission and inspired to continue contributing to its success.

  2. As a visitor looking for a unique and memorable experience, I want to see vibrant, engaging social media content that highlights must-see exhibits, special events, and hands-on activities, so that I feel excited to visit, explore, and share the experience with friends or my children.

  3. As a college student looking for affordable and unique things to do near campus, I want to see engaging and relevant museum content on Instagram and TikTok-style Reels, so that I’m motivated to attend events or visit the museum with friends.

AdDressing Problems

We solved these problems by communicating as a team and being open about the issues we have been having in order to move forward and work on the project. Being open helped us a lot with fixing these problems, and this also showed during our feedback meetings by being honest about others’ work.

We found this data with a Google form that we made to find out which mock post we made should be used for our final deliverables we turned in. We wanted to get data from all the age groups we were focused on, so that is who we sent the form to.

Sprint 1 deliverables

For sprint 1, we made a social media strategy packet for the museum. In this sprint, I made the content calendar, reviewed the content for spelling errors, and listed goals for their Instagram.

Sprint 2 and final deliverables

For sprint 2 and the final deliverables, we focused on social media posts for the museum. In this, I made multiple social media posts. These posts include images, text, and videos.

Data

This Sunday, the Livingston County Historical Society Museum 🏛️is opening its doors for everyone to learn about the 🔥Geneseo Fire Department's History with Andrew Chanler 🔥. Due to limited seating 🪑, registration is required. Registration will be open until the event starts. We hope to see you there!!! #Geneseo #History #LCHSM #FireDepartment #Museum

Summary

This project was very informational to me, as I have never had a classroom experience with doing client work. I enjoyed talking with the client and finding out just what they want done. I gained skills in communication and how to do work for what your client wants, not what you think would be best. Sometimes, when I was working, I would think that the design needed to go in a different direction, but the direction I would think of wouldn’t fit the client’s needs. At the start of the project, I was not the best at communicating with my team, and by the end, I felt I had strengthened the skill.

Design Process

Our design process started with coming up with tasks on our Trello board and splitting up those tasks by using everyone’s strengths. I was mostly tasked with the creation side of the process with making the content calendar in the first sprint and creating mock posts in the second sprint.

After splitting up the work, we would work in class to get our tasks done. At the start of every class period, we would show our work and get feedback while talking about what we had worked on.

Throughout this process, our team would run into difficulties. Some of these problems included.

  • We worked on the deliverable individually — we could have worked together more

  • Didn’t give any feedback or suggestions on each other’s pages of the package

  • We didn't review the package together, ensuring it was cohesive

  • Not much time was spent working on the design elements of the deliverable

  • Did not have a structure for the design, creating everyone to use different colors and fonts (had to be fixed at the end)